MC&Co: a day in the life of direct response media

• Training - Newpapers and Client Relationships From mccbloggers in MC&Co: a day in the life of direct response media (1452 days old)

  Well, very, very overdue blog here. Thought I had better brief you on last week's training as it is Thursday and we had our final lecture last night. So I have two training sessions to tell you about.… more

• Bedtime Reading From mccbloggers in MC&Co: a day in the life of direct response media (1460 days old)

  To many, the business of direct marketing may seem very number-centric. A company mantra of ours is "we grow our bottom line by growing yours" and if the sums don't (and won't ever) add up then there … more

• Training - Magazines and Outdoor From mccbloggers in MC&Co: a day in the life of direct response media (1465 days old)

  Another Thursday, another write up on our training session last night. (Sumitra here again) So last night was good, very good. There were two presentations, one on Magazines and another on Outdoor med… more

• From a Brief to Media Planning From mccbloggers in MC&Co: a day in the life of direct response media (1468 days old)

  Wow, It seems like a lifetime since I last blogged (Sumitra here). So much has happened in such little time! I have had my first client meeting! This has allowed me to understand how a client brief … more

• In the Pink... From mccbloggers in MC&Co: a day in the life of direct response media (1471 days old)

  It has been a rather colourful day in the office as today (28th October) is the official ‘wear it pink’ day for Breast Cancer Research. Everyone has rallied to the cause, although not without a few co… more

• TV From mccbloggers in MC&Co: a day in the life of direct response media (1472 days old)

  Hello, Becks here reporting on training (held on Tuesday due to the Media Week awards last night). In our fifth week of the course, having already formed opinions on the use of the internet, cinema… more

• A Polish man in London From mccbloggers in MC&Co: a day in the life of direct response media (1478 days old)

  Hi, My name is Piotr and I work as a Media Assistant for Mike Colling and Company. It’s been almost 3 months since I joined the company and must admit it’s made my time. It all started back in P… more

• Training Week 3 From mccbloggers in MC&Co: a day in the life of direct response media (1479 days old)

  Thursday morning, so of course it’s training overview time! And it’s Sumitra again! Last night’s talk covered two areas of media, radio and cinema. So 4 speakers in total! We began with radio and it w… more

• Training part deux the other side.... From mccbloggers in MC&Co: a day in the life of direct response media (1486 days old)

  Ohhhh, I think Sumitra may have been a bit harsh there! I personally enjoyed last night, most of the presentation may have been common sense but I did learn a lot, like the fact that 83% of all advert… more

• Training Part Deux From mccbloggers in MC&Co: a day in the life of direct response media (1486 days old)

  Sumitra, again. So here we are, Wednesday morning, the day after training. Following Last week’s comprehensive insight into Communications Strategy, this week’s lecture had a hard act to follow! Last … more

• Something's got me thinking... From mccbloggers in MC&Co: a day in the life of direct response media (1487 days old)

  Hello again, In the last few days I have been mostly doing research for a client who is currently involved in new product development. As their brand (by their own admission) is not as well known a… more

• Flu Jabs... From mccbloggers in MC&Co: a day in the life of direct response media (1488 days old)

  The Directors proposed that we should all get a flu jab, performed by a qualified doctor in-house.....Simple!... you would have thought. First reaction from the staff.... 'what!!'(I personally think i… more

• Mike Colling on Convergence From mccbloggers in MC&Co: a day in the life of direct response media (1488 days old)

  I love this job Lots of things make it enjoyable, the people, the challenges, the new stuff, the learning. Especially the learning. And sometimes you don’t realise you have learned something until s… more

• Happy Friday! From mccbloggers in MC&Co: a day in the life of direct response media (1492 days old)

  Hello everyone. My name is Lou and I'm a senior tv planner buyer here at MC&C. I'm another fairly new recruit to the team and in a couple of weeks will be celebrating lasting 3 months as a membe… more

• The Baby one. From mccbloggers in MC&Co: a day in the life of direct response media (1492 days old)

  Hello, Becks here, the youngest member of the MC&C team! I have worked here with these lovely people, a couple of times over the past year for work experience last summer and just before Christ… more

• New Boy. From mccbloggers in MC&Co: a day in the life of direct response media (1493 days old)

  So I suppose the first thing to do is introduce myself. My names Stephen, and I'm the new graduate who started with MC&C on Monday. I'm working alongside Catherine on the Press team, and startin… more

• media training From mccbloggers in MC&Co: a day in the life of direct response media (1493 days old)

  So last night involved media training. The course is attended by about 150 graduates, Piotr (another grad at MC&C), Bex (working here pre-uni) and I. As we arrived early, we waited outside for fea… more

• quick note From mccbloggers in MC&Co: a day in the life of direct response media (1494 days old)

  Hi it’s Sumitra again. Wednesday morning: So far, this week has been manic. Monday involved sorting through the weekend press and checking the positioning of our client's ads. Tuesday involved a clie… more

• PA's Perspective From mccbloggers in MC&Co: a day in the life of direct response media (1496 days old)

  Hi Blog It's me, Phillippa, but you can call me Phil. I'm PA to Mr Mike Colling and Office Manager. A typical Monday morning in the life of an Office Manager. I got in reasonably early this mornin… more

• My 1st Job From mccbloggers in MC&Co: a day in the life of direct response media (1497 days old)

  Hello, my name is Sumitra. I have only recently joined Mike Colling and Company (MCandCo) as a planner/buyer, having recently graduated from Uni this summer. So this is both my first "real job" and my… more

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