Sumitra, again. So here we are, Wednesday morning, the day after training. Following Last week’s comprehensive insight into Communications Strategy, this week’s lecture had a hard act to follow! Last night was supposed to be an opportunity to learn about the Internet as a medium, how to plan, buy and sell it. Unfortunately it achieved little of the above. Whilst last week’s speaker was able to understand his audience and approach them with subtlety, thus gaining their trust and confidence, this week’s two speakers appeared to by trying too hard to win us over; guessing the right figures to win beer commanded much of the evening! We flashed through a ten point presentation, learning very little on how to use the medium of the internet and more on why to choose the internet as a medium of advertising.
So why should we use the internet as a medium of advertising? The thrust of this week’s presentation argued that as the internet is rapidly expanding and its use becoming ever more frequent across the world this is reason enough to spend more money on internet advertising.
But how does it work? We were told that internet advertising might reinforce a brand name but not necessarily increase a product’s sales. But would this persuade you to place the majority of your budget on a medium that will only reinforce your brand and not increase your profit? I was not persuaded.
Nevertheless, the speed of the presentation certainly matched the speed at which digital media is growing. The “funky” approach of the talk correlated well with the modernity of the internet. And guys just so you know, soon you’ll be able to watch TV from your mobiles. I wonder, will we ever have a conversation with the person sat by our side again!
Oh and aside from training, yesterday I went for a very nice cup of coffee and not very nice orange and cranberry muffin with Adam from one of the nationals. One of the perks of the job! Lunches and Coffees certainly appeal! especially when the company is good too!