Ohhhh, I think Sumitra may have been a bit harsh there! I personally enjoyed last night, most of the presentation may have been common sense but I did learn a lot, like the fact that 83% of all advertising spend goes to just 10 media owners, astonishing really! We also learnt how online banners actually get on to each site and how cookies can be used to track the effectiveness of this kind of advertising. The personalisation of websites was also very interesting. All in all, the presentation was designed to convince the audience that online advertising is the way to go, fortunately they had the facts to back their assertions up. Even though they didn’t know the presentation inside out or talk to us in the 'normal' lecturing style, they sold me on the idea of online media spend.
Oh (and this probably helped a little) we managed to bag free stuff; mugs, glasses, T-shirts, DVD’s, books and Jelly babies! It was like Christmas! Definitely one of the perks of the job (see Sumitra’s blog below!)
Well, i had better get back to my research!
Until next time…
Becks
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